Piazzale della Cooperazione

The project previews that various activities, some free and others structured, will take place in the area of Piazzale della Cooperazione. For free activities, neighborhood activities or involving local associations, the square can be used following the graphic background pattern applied to the existing surface. Structured activities, such as the market will find in the main graphic pattern a well-defined guide according to the assigned scheme, or for others and new ones (outdoor cinema, makers fest, sport show, ..) the scheme allows a great flexibility and adaptability to the usage requirements. The redevelopment of the paving surface can be organized as an activity in which the inhabitants and the volunteers assisted by professionals establish a level of interaction and active participation, a possible contribution thanks to the simplicity of the graphic pattern and the guide tracks.

The surface is treated with three colors keeping the background color existing as the background of the pattern applied according to a pattern in reference to some essential elements:
- ease of implementation;
- graphic guide applied for the activities to be carried out;
- involvement of the inhabitants;
- realization with tools available and usable by anyone;
- recognizability of the place and identity;
- maintenance of the overall image recognizable even in the various activities.
- ease of recovery.
The surface design is influenced by the artistic elaborations of Varvara Stepanova and Vladimir Rodchenko which, reinterpreted, create a dynamic, vibrant surface in which few colors define the surface unitarily.
A "phase two" is envisaged in which in addition to the surface application of the paints, bushings are inserted into the floor with a diameter of 5 cm, on the signs that in the first phase are made of blue. The bushes, easy to perform and of low cost, can also be used for the insertion of small pole-mounted objects, such as flags, banners or temporary vertical elements so as to be able to create volumetric spaces or perimeters for more structured activities. The graphic pattern has an alternating rhythm that defines the spaces intended for the market (means, stalls, passages) in such a way that the layout of the stands is identified by file (north-south), so as to unequivocally assign an order to use temporary market space. The large saffron-yellow stamps, which look like shapes that flow smoothly into the square, instead define spaces for free activities, but they can be organized spatially and if necessary identified. The great polar star is the element of "break" of continuity, as a sign of extraordinary continuity but also a sign of orientation.

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